SEO - search engine optimisation

Increase the number of visitors to your website. Who doesn't want to be on Google's first page, right? Includes integrating your keywords frontend and backend.
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What is SEO (Search Engine Optimisation)?

SEO is a process taken to be able to improve traffic to your website when a keyword related to your business is entered into a search engine. It aims to be able to make your webpage the first result in a Search Engine Results Page. The higher your page is in a search engine results page, the more likely people will click on it, leading to increased traffic. This then results in more business for your company.

Types of SEO

There are 3 types of SEO:

  • On-Site SEO – A strategy to enhance a website so that a search engine is able to easily understand the topic of a webpage. This is done directly on the website. This can be done by researching which keywords are best to target, including content with specific keywords, and including more hyperlinks, linking to other parts of your website.
  • Off-Site SEO – A strategy to enhance SEO rankings by taking action outside of the website. This is normally done by linking to your website from another source; this could be from a forum, a social media site, or from an advert. The more links that there are to a website from other sources, the higher the ranking will be on a search engine.
  • Technical SEO – Improves a site's readability and looks at the experience of a website. A fast loading time, secure connection and a responsive design is what search engine's prioritise. Technical SEO can help to improve these.
  • Benefits of SEO

  • Not expensive – As SEO is based on organic search, you won't need to pay a lot of money for ads to promote your website. It can help you reach more people – focusing on target keywords instead of audience means that you are able to reach more people and therefore would then increase the traffic to your website.
  • Improves reliability/ credibility – If a website ranks high on a search engine, it tends to have “high-quality” content (content that is useful). This then means users will find what they're looking for, making a website reliable and credible.
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