Google’s June 2025 core algorithm update: What businesses must know
If your website traffic took a dip (or even a jump) recently, Google’s June 2025 Core Algorithm Update could be the reason. This wasn’t just a background adjustment—it’s a major shift in how Google evaluates websites. Instead of rewarding keyword stuffing or technical hacks, Google now prioritizes helpful, people-first content that actually solves problems for users.
So what does this mean for your business website? Let’s break it down.
What changed and why it matters
This update is Google doubling down on quality. The focus is on websites that demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), deliver genuine value, and provide a smooth experience. According to Google Search Central, the update emphasizes:
- Real-world expertise shown through detailed, unique content
- Faster page speed and mobile-friendliness
- Cleaner site structures and better readability
- Trust signals like testimonials, case studies, or author profiles
In short: if your site feels like it was written for people (not bots), you’re in a great spot. If it feels like it was written for rankings only, you might be in trouble.
What business owners should do next
1. Focus on people, not algorithms
Think about your customers’ biggest questions. If you run an accounting firm, write about “tax-saving strategies for small businesses in 2025.” If you’re in car detailing, explain “how to protect your car’s paint in summer.” Content like this not only ranks – it builds trust.
2. Highlight your credibility
Google wants to see proof you know your stuff. That means showcasing testimonials, adding an “About the Author” section to blog posts, and featuring case studies (if you need help creating professional stories that connect, check out our content writing service).
3. Refresh over recreate
Instead of starting from scratch, review your top-performing blogs or service pages. Update stats, add fresh examples, or expand sections. A simple refresh can send strong signals to Google.
4. Improve mobile performance
Over half of searches come from mobile devices. If your website isn’t mobile-friendly, you’re already losing ground. Check out our responsive web design services if your site struggles on phones.
5. Build trustworthy backlinks
Links from credible sites are still gold. Try guest posting, submitting to local business directories, or getting mentioned by industry bodies. Moz has a solid guide on building quality backlinks without spamming.
Quick action plan
Here are five simple steps you can take today:
- Audit your service pages—are they detailed, helpful, and easy to skim?
- Use Google PageSpeed Insights to test your site’s speed.
- Update old blogs with fresh insights or statistics.
- Add schema markup to highlight reviews and FAQs. (Search Engine Journal has a great overview on schema’s impact).
- Link internally to relevant services to keep readers exploring.
Why SEO still matters (maybe more than ever)
Some business owners worry that with AI overviews creeping into Google results, SEO may be dying. The truth? It’s evolving. Google’s AI often summarizes from high-authority sites -so if your content is optimized and trustworthy, you might be the one quoted. That visibility drives clicks, calls, and leads.
Investing in SEO isn’t optional anymore – it’s the foundation of being discoverable online.
Final thoughts: Don’t go it alone
Google’s June 2025 update may sound overwhelming, but it’s actually good news: it rewards businesses that provide real value. If you’re unsure where to start, we can help. From SEO services to content writing and website analytics, we’ll make sure your website is not only ranking – but converting.
👉 Request a free quote today and let’s get your site optimized for the new search era.
