Google adwords/Pay per click (PPC)

Geographical targeted, pay per click marketing campaign which generates immediate results for your business. Spend a little, get a lot.
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What is Google AdWords/Pay Per Click (PPC)?

Google AdWords is a pay per click (PPC) system that helps with advertising. It allows businesses to display their ads on Google's results page. These businesses pay to get their ads shown at the top of a search engine, depending on what keywords have been typed so that they are able to target the correct audience.

Pay per click (PPC) is an advertising model that Google uses. This is when an advertiser (the business an ad is for) pays the publisher (such as google, who displays their ads) everytime a user clicks on their ad.

Google AdWords and PPC work together in the way that Google AdWords auctions keywords, in which users bid on. The person who has the highest bid AND quality score wins the keyword.

Benefits of Google AdWords:

  • Can target your ads - When creating a marketing campaign, you can add various information to ensure that you are able to target the right audience. Such as: Keywords, location, language, age, day, time, device. The more relevant/targeted an ad is, the more likely it is that a specific audience will engage with it. This therefore results in more customers for your business.
  • AdWords works faster than SEO (Search Engine Optimisation) - This is because the Ad appears at the top of the page for Search Results, meaning it's most likely everyone that has searched for your keyword will see your Ad. The more visibility the Ad has, the more likely it will be clicked.
  • Only pay for visits you recieve - With pay per click, you only pay when a user clicks on your ad. This makes it easier to be able to control your budget. PPC allows you to set a budget per day. This makes it easier to be able to keep on top of expenses and you can change this budget at any time.
  • Ads reach the right audience - Since PPC gives you a lot of information about your ad and who is clicking on it, you are able to see what is working and what is not. This means you can then easily change the ads to suit your target audience which is done by many segmentation options.
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